Privacy Policy

1. Who We Are

Shelby Yard is a residential drainage contractor based in Memphis, Tennessee. We provide French drain installation, catch basin installation and replacement, downspout drainage, foundation drainage, landscape grading, and sump pump discharge services to homeowners in Memphis and surrounding communities within a 30-mile radius (Germantown, Collierville, Bartlett, Cordova, East Memphis, Lakeland, Arlington, and Millington).

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (shelbyyard.com), contact us, request a quote, or use our services.

2. Information We Collect

2.1 Information You Give Us Directly

When you contact us for a quote, schedule a site visit, or use our services, you may provide:

• Contact information: name, phone number, email address
• Property information: address, property description, and details about your drainage problem
• Communication content: messages you send via our chat widget, contact forms, or email
• Payment information: collected at time of deposit or final payment (we do not store full card numbers; payment processing is handled by our payment processor)

2.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

• Usage data: pages visited, time spent on pages, referring URL
• Device and browser information: browser type, operating system, screen resolution
• IP address: used for general geographic analytics and security purposes
• Cookies and similar tracking: session cookies for site functionality; analytics cookies to understand how visitors use the site (see Section 6)

2.3 Information From Third Parties

• Google Maps / Places: if you use our address-entry features, your address is processed through Google's Geocoding and Places APIs to help us confirm we serve your area
• Lead referrals: if a partner referred you, we may receive your name and contact information from them in connection with that referral

3. How We Use Your Information

We use the information we collect for the following purposes:

We do not sell your personal information to third parties. We do not use your information for targeted advertising on third-party platforms without your knowledge.

3a. SMS/Text Messaging Program

If you provide your phone number and opt in via a checkbox on our contact or intake forms, or by requesting service by phone, Shelby Yard may send you SMS text messages related to your specific service request — including appointment confirmations, scheduling updates, and quote/project follow-ups. We do not send marketing or promotional text messages, and we do not share your mobile phone number with third parties for their marketing purposes.

• Message frequency varies based on your active service request or project.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Reply STOP at any time to stop receiving text messages, or HELP for help. You can also opt out by contacting us at info@shelbyyard.com or 901-864-3411.
• Consent to receive SMS messages is not a condition of purchasing any service from us.
• Carriers are not liable for delayed or undelivered messages. Supported carriers may vary; Shelby Yard and its carriers are not liable for any delays or failures in message delivery.

4. How We Share Your Information

We share your information only in the limited circumstances described below:

• Service providers: We use trusted third-party tools to operate our business — including our CRM platform, email delivery service (Resend), payment processor (Stripe), and Google Workspace tools (Calendar, Drive). These providers access your data only to perform services on our behalf and are bound by confidentiality obligations.
• Technical consultant: Our civil engineering consultant, Dr. Farhad Jazaei, Ph.D., may review site assessment data (property address, drainage conditions, elevation measurements) for the purpose of providing engineering guidance on your project. He does not receive or retain your contact information for any other purpose.
• Referral partners: If your job was referred to us by a partner (plumber, real estate agent, home inspector, etc.), we may share your name and job-completion status with that partner for the limited purpose of tracking the referral.
• Legal requirements: We may disclose your information if required by law, court order, or other legal process, or if we believe disclosure is necessary to protect the safety of any person or to address fraud or security issues.
• Business transfers: In the unlikely event that Shelby Yard is sold or merged, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.

We do not sell, rent, or trade your personal information to any third party.

5. Data Retention

We retain customer records — including contact information, job details, quotes, and invoices — for a minimum of seven (7) years to support warranty claims, legal recordkeeping, and tax compliance. After that period, records are securely deleted or anonymized unless we are required by law to retain them longer.

Web analytics data is retained for up to 26 months.

If you request deletion of your information and we are not subject to a legal obligation to retain it, we will delete or anonymize it within 30 days of your request.

6. Cookies

Our website uses cookies in the following ways:

• Strictly necessary cookies: Required for the site to function (e.g., maintaining your session in our chat widget). These cannot be disabled without breaking site functionality.
• Analytics cookies: We use analytics tools to understand how visitors navigate our site. This data is aggregated and not tied to individual identities. You may opt out by adjusting your browser settings or using a browser extension.
• Marketing/pixel tracking: Our contact forms may fire a tracking pixel (e.g., Facebook Pixel) upon submission. This helps us measure the effectiveness of our advertising. If you do not wish to be tracked, you may use a browser ad-blocker or submit your inquiry by phone at 901-864-3411.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect your experience on our site.

7. Your Rights

Regardless of where you live, you may:

• Access: Request a copy of the personal information we hold about you
• Correct: Ask us to correct inaccurate or incomplete information
• Delete: Request that we delete your personal information (subject to legal retention requirements noted in Section 5)
• Opt out: Stop receiving text messages at any time by replying STOP to any text (see Section 3a), unsubscribe from marketing emails via the link in any email, or contact us directly at info@shelbyyard.com

To make any of these requests, contact us at:

• Email: info@shelbyyard.com
• Phone: 901-864-3411
• Hours: 7:00 AM – 10:00 PM, 7 days a week

We will respond to your request within 30 days. If we need more time, we will let you know.

8. Children's Privacy

Our services are intended for homeowners and adults making decisions about their property. We do not knowingly collect personal information from individuals under the age of 13. If you believe we have inadvertently collected information from a minor, please contact us immediately at info@shelbyyard.com and we will delete it promptly.

9. Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

• Encrypted transmission of data (HTTPS/TLS)
• Role-based access controls within our CRM platform
• Secure, access-controlled cloud storage (Supabase)
• Limiting access to personal information to employees and contractors who need it to do their jobs

No method of transmission over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, review platforms). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. If we make a material change, we will provide notice via email (if we have your address on file) or a prominent notice on our website.

12. Contact Us

Questions about this Privacy Policy or how we handle your data? Contact us: